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October 2020
Featured Post
The 3 C's to Effective Startup Branding
Dig deep and stay intentional when building out your brand. Besides staying calm, cool, and creative, read the 3 C's to effective startup branding.
Continue Reading
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Portfolio
Blog
Continue Reading
The 3 C's to Effective Startup Branding
Dig deep and stay intentional when building out your brand. Besides staying calm, cool, and creative, read the 3 C's to effective startup branding.
October 2020
Continue Reading
Design Thinking Adoption in Real Life
Throughout the years, I’ve seen how effective design thinking can be. Whiteboarding sessions at the accelerator were filled with doodles, scrap paper, markers, post-its galore.
July 2020
Continue Reading
Boldly Branded
Digital etiquette used to be “a thing” when diving into a brand strategy. With turmoil in today’s society, the brand's tone has evolved to embrace an era of change.
June 2020
Continue Reading
Case Study: Dyad Medical
Digital innovation meets AI meets cardiology. See how a brand refresh transforms a company into a modern, tech-forward, compelling force in their industry.
April 2020
Continue Reading
Finding Solace in Your Home Sanctuary
During this period of uncertainty and anxiety, it's difficult to find solace as we transition to a home environment where the lines blur between personal and work life.
March 2020
Continue Reading
COVID-19 Effects on Digital Technology & Company Culture
Everyone is scrambling is the wake of the coronavirus - and our lives are being shaken with modifications and closures. But there are other side effects that we're not considering.
March 2020
Continue Reading
Why I Decided to Rebrand
I’m here to set the record straight. The hardest thing to admit to ourselves is when you need a change.
February 2020
Continue Reading
Case Study: Compt
The art of presenting your a company as a compelling brand in front of potential investors can sometimes be a bit of a challenge.
January 2020
Continue Reading
Auditing Your Brand's Health
We typically go in to the New Year with high hopes and a laundry list of resolutions. Instead, we recommend taking a pulse check on your brand.
January 2020
Continue Reading
2020: The Year of Campaigns
2019 was the year of rebrands. From the successful to not-so-successful, we’ve seen brand identities take new forms. But what are we predicting to be the top trend in 2020?
December 2019
Continue Reading
Case Study: Chai Angels
Using a building-block approach to launch thought leadership brands, I emphasize adaptability and flexibility to allow for brand growth.
December 2019
Continue Reading
An Entrepreneur's Why
Today, as we celebrate all you fellow entrepreneurs out there, we wanted to share our founder's reflection on her path as an entrepreneur.
November 2019
Continue Reading
The Secret to Successful Sprints
Let's set the scene. You're a fearless founder, it's end of year and you have investors to answer to. You're pressed managing priorities and you're trying to lead the dev process.
November 2019
Continue Reading
Acquiring & Retaining Audience Brand Cheerleaders
Creating a buzz and reaching audience affinity is one of the biggest obstacles for startups and mid-sized companies alike.
October 2019
Continue Reading
From Design to Development
If you're thinking how to build out your MVP, you'll want to surround yourself with a team of experts - which includes, at minimum, a design and development team.
September 2019
Continue Reading
Branded Sustainability
You have seven seconds to make a (sustainable) first impression... and your time starts now!
August 2019
Continue Reading
We're Funded! Now What?
Whether it’s your initial seed stage, angel investor or early stage round, finding investors who believe in the growth of your company can sometimes be a tough ride.
July 2019
Continue Reading
Founders, Launch Your MVP
We get it. With ideas that can expand exponentially, launching your minimum viable product (MVP) is one of the ultimate tests as a founder.
July 2019
Continue Reading
California's Bot Disclosure
With concerns in the data privacy space, bots are now at the center of controversy as California recently updates its statute to increase transparency.
July 2019
Continue Reading
Claiming Your (Stake)holder Interviews
A company rebrand can get complicated with multiple stakeholders - each with their own opinion on the company's upcoming pivot.
June 2019
Continue Reading
Case Study: Equify
As a startup founder, consider building a brand from the bottom up. From naming and messaging to visuals and collateral, you're on a timeline to present to potential investors.
June 2019
Continue Reading
Case Study: Silver Therapeutics
Marketing collateral needs to be designed to focus on your audience's goals, interests, obstacles, and inquiries while maintaining cohesiveness and clarity throughout.
May 2019
Continue Reading
More than Design
I often get asked a relatively innocent question "So what do you do?" After responding, I typically get the response "Oh you do branding, so like logo design right?"
April 2019
Continue Reading
Set the Bar High
Consider yourself as the first in your industry. You have a special knack for a talent that no one else has yet across. Everyone needs it but no one knows how to get it.
April 2019
Continue Reading
Case Study: East Boston Local Roots
With a rise in branding in the cannabis industry, communities and entrepreneurs alike are now promoting movements to open local facilities to spur economic growth.
April 2019
Continue Reading
Better To Know A Little About Everything or A Lot About One Thing?
This question comes up all the time. You’re going to a networking event and they come to you looking for conversation starters. What do I talk about? What do I say?
March 2019
Continue Reading
Spring Forward Your Brand
As we spring forward this weekend, brands are already jumping ahead and updating their design with bright colors and bold typefaces.
February 2019
Continue Reading
Wellness Branding
Some say that life likes to throw us curveballs to make sure we're still awake while testing our emotional stability and physical health.
February 2019
Continue Reading
Case Study: Digitize Your Resume
We've all been there. Whether you're looking for your first job out of school or shifting careers, job hunting can be a complicated process.
February 2019
Continue Reading
#National Compliment Day
January 24th marks #NationalComplimentDay. Compliments are known to have a powerful impact on children and adults alike.
January 2019
Continue Reading
Personal Branding for Lawyers
You've passed the bar and were just offered an Associate position at the law firm of your choice. You can rely on their marketing team to make you look good, right?
January 2019
Continue Reading
2019: The Year of Your Personal Brand
2018 was the year of influencers. As we embark on a new year, personal branding is slated as one of the best ways in generating marketability and growth.
December 2018
Continue Reading
Case Study: Where's Your Next DestaBrand?
Place branding, also known as destination branding, emphasizes the most attractable components of a location. This sometimes may be its beaches, rainforests, or temples.
December 2018
Continue Reading
Invest in Your Brand
If you send out a poll on how companies define branding, you'll get the spectrum of answers - everything from logo and business cards to mission and vision value based statements.
November 2018
Continue Reading
Branding Basics: Style Guides
A brand is only as good as the process of duplicating it. From your style guide, your next hire should be able to state exactly what your brand is.
November 2018
Continue Reading
Show Me Your (Creative) Briefs
Creative briefs are only as good as the effort that's put into them. Clear, concise, and insightful, they can easily get out of hand and become a thesis paper.
October 2018
Continue Reading
Case Study: Branding a Craft
I was sucked in to Anthony Bourdain's Raw Craft documentary series. The imagery, the storytelling, the craftsman in focus. I loved every episode.
October 2018
Continue Reading
Lights, Camera, Fashion
If I had to choose an industry that takes branding by the horns, fashion greats like Balenciaga, Versace, Dior, and Chanel are the most iconic.
October 2018
Continue Reading
But First, (re)Brand
One of the most frequently asked questions I get asked is whether a company should rebrand and if yes, then when.
September 2018
Continue Reading
Case Study: Branding for Non-Profit Organizations
Branding requires a level of emotional attachment, a characteristic needed to promote a non-profit's vision, mission, and cause.
September 2018
Continue Reading
Hello, My Name Is...
It's like naming your first born child. You don't want to screw it up.
August 2018
Continue Reading
Case Study: Branding for Financial Institutions
Branding for the financial industry doesn't have to be cookie cutter, templatized... or well... boring.
August 2018
Continue Reading
Branding Your Domain
When I meet with someone for the first time to talk about branding, the first thing I ask is – “Do you have your domain?”
August 2018
Continue Reading
The Value of a Quarter
A quarter. It all started with a quarter. On summer trips to the Poconos, my grandfather, a banker, used to give me a roll of paper-wrapped quarters.
August 2018
Continue Reading
April 2020
Case Study: Dyad Medical
Digital innovation meets AI meets cardiology. See how a brand refresh transforms a company into a modern, tech-forward, compelling force in their industry.
Continue Reading
January 2020
Case Study: Compt
The art of presenting your a company as a compelling brand in front of potential investors can sometimes be a bit of a challenge.
Continue Reading
December 2019
Case Study: Chai Angels
Using a building-block approach to launch thought leadership brands, I emphasize adaptability and flexibility to allow for brand growth.
Continue Reading
June 2019
Case Study: Equify
As a startup founder, consider building a brand from the bottom up. From naming and messaging to visuals and collateral, you're on a timeline to present to potential investors.
Continue Reading
May 2019
Case Study: Silver Therapeutics
Marketing collateral needs to be designed to focus on your audience's goals, interests, obstacles, and inquiries while maintaining cohesiveness and clarity throughout.
Continue Reading
April 2019
Case Study: East Boston Local Roots
With a rise in branding in the cannabis industry, communities and entrepreneurs alike are now promoting movements to open local facilities to spur economic growth.
Continue Reading
February 2019
Case Study: Digitize Your Resume
We've all been there. Whether you're looking for your first job out of school or shifting careers, job hunting can be a complicated process.
Continue Reading
December 2018
Case Study: Where's Your Next DestaBrand?
Place branding, also known as destination branding, emphasizes the most attractable components of a location. This sometimes may be its beaches, rainforests, or temples.
Continue Reading
October 2018
Case Study: Branding a Craft
I was sucked in to Anthony Bourdain's Raw Craft documentary series. The imagery, the storytelling, the craftsman in focus. I loved every episode.
Continue Reading
September 2018
Case Study: Branding for Non-Profit Organizations
Branding requires a level of emotional attachment, a characteristic needed to promote a non-profit's vision, mission, and cause.
Continue Reading
August 2018
Case Study: Branding for Financial Institutions
Branding for the financial industry doesn't have to be cookie cutter, templatized... or well... boring.
Continue Reading
October 2020
The 3 C's to Effective Startup Branding
Dig deep and stay intentional when building out your brand. Besides staying calm, cool, and creative, read the 3 C's to effective startup branding.
Continue Reading
July 2020
Design Thinking Adoption in Real Life
Throughout the years, I’ve seen how effective design thinking can be. Whiteboarding sessions at the accelerator were filled with doodles, scrap paper, markers, post-its galore.
Continue Reading
June 2020
Boldly Branded
Digital etiquette used to be “a thing” when diving into a brand strategy. With turmoil in today’s society, the brand's tone has evolved to embrace an era of change.
Continue Reading
March 2020
Finding Solace in Your Home Sanctuary
During this period of uncertainty and anxiety, it's difficult to find solace as we transition to a home environment where the lines blur between personal and work life.
Continue Reading
March 2020
COVID-19 Effects on Digital Technology & Company Culture
Everyone is scrambling is the wake of the coronavirus - and our lives are being shaken with modifications and closures. But there are other side effects that we're not considering.
Continue Reading
February 2020
Why I Decided to Rebrand
I’m here to set the record straight. The hardest thing to admit to ourselves is when you need a change.
Continue Reading
January 2020
Auditing Your Brand's Health
We typically go in to the New Year with high hopes and a laundry list of resolutions. Instead, we recommend taking a pulse check on your brand.
Continue Reading
December 2019
2020: The Year of Campaigns
2019 was the year of rebrands. From the successful to not-so-successful, we’ve seen brand identities take new forms. But what are we predicting to be the top trend in 2020?
Continue Reading
November 2019
An Entrepreneur's Why
Today, as we celebrate all you fellow entrepreneurs out there, we wanted to share our founder's reflection on her path as an entrepreneur.
Continue Reading
November 2019
The Secret to Successful Sprints
Let's set the scene. You're a fearless founder, it's end of year and you have investors to answer to. You're pressed managing priorities and you're trying to lead the dev process.
Continue Reading
October 2019
Acquiring & Retaining Audience Brand Cheerleaders
Creating a buzz and reaching audience affinity is one of the biggest obstacles for startups and mid-sized companies alike.
Continue Reading
September 2019
From Design to Development
If you're thinking how to build out your MVP, you'll want to surround yourself with a team of experts - which includes, at minimum, a design and development team.
Continue Reading
August 2019
Branded Sustainability
You have seven seconds to make a (sustainable) first impression... and your time starts now!
Continue Reading
July 2019
We're Funded! Now What?
Whether it’s your initial seed stage, angel investor or early stage round, finding investors who believe in the growth of your company can sometimes be a tough ride.
Continue Reading
July 2019
Founders, Launch Your MVP
We get it. With ideas that can expand exponentially, launching your minimum viable product (MVP) is one of the ultimate tests as a founder.
Continue Reading
July 2019
California's Bot Disclosure
With concerns in the data privacy space, bots are now at the center of controversy as California recently updates its statute to increase transparency.
Continue Reading
June 2019
Claiming Your (Stake)holder Interviews
A company rebrand can get complicated with multiple stakeholders - each with their own opinion on the company's upcoming pivot.
Continue Reading
April 2019
More than Design
I often get asked a relatively innocent question "So what do you do?" After responding, I typically get the response "Oh you do branding, so like logo design right?"
Continue Reading
April 2019
Set the Bar High
Consider yourself as the first in your industry. You have a special knack for a talent that no one else has yet across. Everyone needs it but no one knows how to get it.
Continue Reading
March 2019
Better To Know A Little About Everything or A Lot About One Thing?
This question comes up all the time. You’re going to a networking event and they come to you looking for conversation starters. What do I talk about? What do I say?
Continue Reading
February 2019
Spring Forward Your Brand
As we spring forward this weekend, brands are already jumping ahead and updating their design with bright colors and bold typefaces.
Continue Reading
February 2019
Wellness Branding
Some say that life likes to throw us curveballs to make sure we're still awake while testing our emotional stability and physical health.
Continue Reading
January 2019
#National Compliment Day
January 24th marks #NationalComplimentDay. Compliments are known to have a powerful impact on children and adults alike.
Continue Reading
January 2019
Personal Branding for Lawyers
You've passed the bar and were just offered an Associate position at the law firm of your choice. You can rely on their marketing team to make you look good, right?
Continue Reading
December 2018
2019: The Year of Your Personal Brand
2018 was the year of influencers. As we embark on a new year, personal branding is slated as one of the best ways in generating marketability and growth.
Continue Reading
November 2018
Invest in Your Brand
If you send out a poll on how companies define branding, you'll get the spectrum of answers - everything from logo and business cards to mission and vision value based statements.
Continue Reading
November 2018
Branding Basics: Style Guides
A brand is only as good as the process of duplicating it. From your style guide, your next hire should be able to state exactly what your brand is.
Continue Reading
October 2018
Show Me Your (Creative) Briefs
Creative briefs are only as good as the effort that's put into them. Clear, concise, and insightful, they can easily get out of hand and become a thesis paper.
Continue Reading
October 2018
Lights, Camera, Fashion
If I had to choose an industry that takes branding by the horns, fashion greats like Balenciaga, Versace, Dior, and Chanel are the most iconic.
Continue Reading
September 2018
But First, (re)Brand
One of the most frequently asked questions I get asked is whether a company should rebrand and if yes, then when.
Continue Reading
August 2018
Hello, My Name Is...
It's like naming your first born child. You don't want to screw it up.
Continue Reading
August 2018
Branding Your Domain
When I meet with someone for the first time to talk about branding, the first thing I ask is – “Do you have your domain?”
Continue Reading
August 2018
The Value of a Quarter
A quarter. It all started with a quarter. On summer trips to the Poconos, my grandfather, a banker, used to give me a roll of paper-wrapped quarters.
I want to hear about your next venture.
oliviakantyka@gmail.com
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Copyright 2020 Olivia Kantyka Consulting LLC,
All right reserved.
"There's nowhere to go,
but up.
MARRY POPPINS
