Conceptualize compelling brand material for Silver Therapeutics with cohesive messaging and visuals.
With a well established logo, branding style guide, and website, we worked with the Silver Therapeutics' team to develop a cohesive brand with updated modern visuals and consistent messaging throughout. My approach took into consideration their varying target audiences to receive support for their upcoming project and establish themselves as contributing additions to the community.
The brand was already well defined with a color palette that focused on complimentary shades of green. To enhance their branding, I updated their visuals with geometric gradient shapes as a nod to their pre-existing logo. Working within the context of the cannabis industry, I wanted to elevate the positive mission statement of the team and their growing efforts to enhance the local community. Each marketing piece had a specific focus in mind but all were designed to educate the audience - ranging from potential investors and community advocates to adult users and cannabis cultivators.
With a north-star indicator of "Providing wellness through locally grown cannabis," I helped create pieces of content that were relevant for each audience. My deliverables were directed by the company's mission and supporting style guide but needed to be distinct in their messaging and tone.
Within the investor deck, I focused on information that would be instrumental for investors such as:
The second deck highlighted their City Farm Project and included information to demonstrate accolades to gain community support. Unlike the investor deck, I included factoids and supporting renderings for their:
Additional marketing collateral included a two-page marketing brochure and adult use guide, both to be distributed for educational purposes. If you're interested in learning more about Silver Therapeutics, visit their website.